Commercial Art Portfolio
1. Project scope: the part of planning a project that involves making a list of specific project goals with tasks, costs, and deadline
2. change order: request changes to a project's scope which should can either be approved or deny
3. Feedback loop: in order in which feedback is presented on a part of a project
4. Scope creep: Continuous and authorized growth of a projects scope
5. Target audience: the specific group of consumers that will most likely buy your product or service
6. Demographics: the groupings in your target audience that can be age, culture, education levels, income levels, and gender
7. Questions to ask a client: What are the goals of a project?, who is the target audience?, what are the audience demographics?
8. Project specs: description on how a project needs to be done
9. Timeline: the estimated time it would take to complete a project for when its due
10. Project phases: the grouping of steps required to finish a project-they're broken down into sections and put on a timeline
11. Planning and Analysis phase: the first step in the project when a team collaborates on how to solve a problem on a project
12. Designing phase: the second step in a project when solutions are created and suggested to solve any problems or tasks needed
13. Testing phase: the third step in a project when a team makes sure everything that was designed works correctly
14. implementing/publishing phase: the last step in the project when the final project is done and wither put on a website, published in a book, or printed
15. Iterative design: a type of project where you continuously improve the project you're working on by making a prototype, testing it, tweaking it, and repeating the cycle with the goal to get closer to the solution
16. Visual design process: Discuss the intensions of the job, research similar jobs, brainstorm, make edits and refine work
17. Non destructive edits: when you make edits that aren't permanent. you can easily change these edits at any time
18. Destructive edits: when you make edits that are permanent
19. Printing specs: files should be set to CMYK the resolution should be 300
20. Screen specs: files should be RGB the resolution should be at 72 that would be clear enough to for viewing on a screen and will download faster
21. Raster: an image in photoshop made of pixels it cannot be enlarged without losing quality since pixels will get bigger making it look blurry all photographic images are raster
22. Vector: graphics that are created mathematically can be enlarged without losing quality
23. Dimension: the exact with/height of your file/art board
24. Proportion/Aspect ratio: the ratio of the images width and height its often written in a colon between two numbers
25. Kerning: the space between 2 characters of text
26. Tracking: the space between a group of text characters
27. Leading: the vertical space between lines of text in a paragraph
28. Hierarchy: the arrangement of elements in a way that indicates their relative importance, allowing viewers to understand the order of importance with a design
29. RGB color = Additive: adding all the colors to make white
30. CMYK color = Subtractive: subtracting all the colors to make white
31. Gamut: The range of color used in a color space for example fluorescent/neon colors are out of Gamut
32. Color/Bit depth: How much color information is available for each pixel in an image
33. Alignment: The placement or arrangement of elements in a design a long a visual axis to create balance and order
34. White/Negative space: The empty or unmasked areas in a design, strategically used to create balance, clarity, and emphasis
35. Mockup: A scale or full size model used for design presentation, often showing how a design will look in its intended environment
36. Brand identity: The visual elements that represents a company or brand and differentiate it from competitors
1. Symmetry: The work on one side is the same on the other, a mirror image of itself, on both sides on a centerline
2. Radial Symmetry: a form of symmetry in which identical parts are arranged in circular fashion around the central axis
3. Contrast: The arrangement of different elements in a design to create visual interest, emphasis, or a focal point contrast can be achieved through variations of color, size, shape, texture, or typography
4. Emphasis: The principle of design that highlights the most important elements in a composition to draw viewers attention emphasis can be achieved through size, color, contrast, or position
5. PNG: A file type used for online that has a transparent background
6. RAW file: An uncompressed file directly exported from a camera with the most detail possible for editing after editing a raw file can become a JPG
7. Release: A legal document giving permission from the copyright holder to use the copyrighted material
8. Metadata: Information about a image file such as copyright information
9. Rasterize: To convert vector image to pixels. Text and shapes created with the shape tool are the only vectors in photoshop
10. Resample: To change the dimensions of a raster image by adding or deleting pixels through sampling
11. Gradient: A gradual fade between colors
12. Rule of thirds: The technique of using a grid of three rows and columns and placing important elements where the lines meet
13. Crop: To cut out unnecessary parts of an image to improve framing, highlight a subject or change an image's aspect ratio
14. Grayscale: The use of only black, white, and shades of gray in an image
15. Saturation: The intensity of a color
16. Value: The lightness or darkness of a color
17. Creative commons: Copyright license that allows anyone to use a work in certain ways with the permission of the creator
18. Non-commercial: Copyright license that does not allow profits to be made from the use of a creative work
19. Public domain: Creative work that can be used without permission because it was owned by the public and not an individual
20. Development order: 1. Planning 2. Designing 3. Building 4. Testing 5. Publishing
21. Orientation: Specify the page orientation for the document as either portrait or landscape
22. Foreground: Elements that are in a composition closest to the viewer
23. No derivatives: allows others to use a creative work but cannot change it in anyway
24. Share alike: Copyright license that allows someone to reuse, remix, and modify a creative work but any derivative works must be distributive under the same terms and conditions as the original work
25.Iterative Design: A continuous cycle of planning, analysis, implementation, and evaluation
26. Rule of thirds: The technique of using a grid of three rows and columns and placing important elements where the lines meet
27. Gestalt principle: When things appear to be similar to each other we group them together
28. Emphasis: The principle of design that highlights the most important elements in a composition to draw the viewers attention